ACI (Advanced Chemical Industries Limited) is one of the largest Bangladeshi conglomerates. Recently ACI has launched some food products under a new brand called Fun, which is a subdivision of Xtra Fun. Products like Cake, Chanachur, and Bread etc. are categorized under Xtra Fun brand.
Havas Bangladesh has been appointed to launch this new brand. It was a quite challenging task for Havas because already some other giant companies/brands have grabbed this low involvement product market. Hence, creating a new character for this recent brand was very important. We designed several characters and finally selected one. It was a quite memorable journey and now Fun and Xtra Fun is one of the prominent brands in the market.