Create Strong Bangladesh
Bashundhara Cement is the premier product of Bashundhara Industrial Complex Limited. The collective annual production capacity of the plants is nearly 5.05 million metric tons. Portland Composite Cement, Blast-furnace Slag Cement and Ordinary Portland Cement are the mainline products of these plants. Equipped with the most modern technology in cement manufacturing – Vertical Rolling Mill (VRM) – the plants were taken up to address the ever-growing demand for higher-quality cement in the country targeting several large-scale development projects in the public sector.
Havas Bangladesh has been assigned to create some communication to make people aware about this premier product. Therefore, a strong USP of the product is its strength. We tried to work on this basic unique selling point. After the publication, the market share will be higher than before.