Havas Media

Havas Ipositive

Havas Digital

Havas PR & Celeb


Great love moves you

Abstinence is the only way to avoid becoming infected with an STD or getting pregnant. However, condoms are highly effective at preventing STDs. If you feel you and your partner are ready to have sex, it is important to use protection every time. That means using a condom – and using it right.

Besides, in Bangladesh sex products advertisement is still a stigma. In this case, direct communication is very difficult. Hence, this was a challenge for us to clearly convey the message when hiding the vulgarity. Though we have portrayed some exaggerated activities to give a feel of the product indirectly while it’s not being exposing at all. A series of the print advertisement has been published and appreciated.